Wednesday, May 01, 2013

The Real Competition

Micromax, most urbanites would recall this name as cheap low cost phone manufacturer in India.

Well actually speaking everything above is true, except one big change. And the biggest change is we have dropped the world low quality completely. There was a time when people would buy those cheap Chinese phones at about 3-5 k (less than 100$) for various features like big screen, touch screen and analog TV and of course ultra-loud speakers. This was a thriving business back then. But there was no android and no iPhone at that point in time. But one thing was very clear, and that is nobody expected quality out of it.

Now moving ahead few months the mobile industry saw a paradigm shift when apple launched its brand new iPhone ( I too bought one ). Quality had a new definition. Quality not only meant a durable hardware pencil Nokia was a champion. Quality also meant world class OS. Yes, I said OS and not just software. Apple changed the whole definition of operating systems on phone. Later they reinvented it with an AppStore. This change actually changed the way people looked at phones and they started expecting more.....and more from their software.

And as we know it just wiped out those cheap low quality Chinese phone which will be even hard to find in china now days. It also wiped a large market share from Nokia, blackberry and many more.

This led to a big opportunity which google grabbed and launched android. Again I must say I was one of the early bird to use it. Android became the life saver and this led to rise of a new generation of phones.

This again brings us to Micromax. Recently there has been a big war between Apple, Samsung and Nokia. And we seem to ask who will be the winner in India. Well my answer is you have forgotten the micromaxes of the world. Manufactures are offering great products. And trust me these product offer great value for money. For instance you can get a Micromax Bolt for abt 4k I.e less than 80$, which is an excellent device for the price what your are paying.  With andriod on it, you are free to buy and use any app. And this is gonna really eat into the bigger pie from inside.

Hope ppl at apple, Samsung and Nokia are listening and keeping their guards up against these manufacturers.and once again it's the OS which is making the big difference. As they say history repeats

Time will tell the actual outcome, till then bye.